Google Ads Video Certification Answers 2019 | Google Video Advertising Exam Answers

Google Ads Video Certification Exam Answers

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Google Ads Video Certification Answers 2019

  1. What Percentage Of Video Views On YouTube Come From Mobile Devices?
  2. An Advertiser Can:
  3. A Tech-Savvy Musician, Josef Wants To Create His First Video Ad And He Has Budget To Do So! Although He’s A Bit Concerned About The Actual Filmmaking Part, He Is Excited To Make This Ad Himself Using YouTube’s Director App. Which App Feature Best Supports His Need?
  4. In Setting Up Her Latest Video Campaign On YouTube, Susan Is Faced With The Video Targeting Tab And A Myriad Of Audience Settings. What Strategy Should She Adopt To Optimize Her Campaign’s View Rates?
  5. Before Finalizing The Target Audience For His Next Campaign, Sacha Would Like To Find Out More About What His Potential Audience, Especially What They Think About His Product. What Google Tool Could He Use To Gain This Insight Quickly?
  6. What Tool Measures Brand Metrics Along The Marketing Funnel Like Brand Consideration Or Purchase Intent?
  7. What Is The Google Network?
  8. Which Is A Best Practice For A Successful TrueView In-Stream Ad?
  9. A Client Who Wants To Advertise Before, During, Or After Popular Videos On The Display Network Should:
  10. Google Helps Marketers Connect With People Using What Three Kinds Of Data?
  11. What Are The Three Components In The YouTube Ecosystem?
  12. An Advertiser Wants To Know The Minimum Amount Of Money That She Must Spend On A Google Ads Campaign. What Should You Tell Her?
  13. In Which TrueView Format(S) Can An Advertiser Use A Companion Banner?
  14. True Or False: With TrueView In-Stream Video Ads, The Advertiser Pays When Someone Hovers Their Cursor Over The Ad For 5 Seconds.
  15. Which Can An Advertiser Include In A TrueView Video Ad To Increase Interactivity?
  16. What’s The Maximum Length A TrueView Video Ad Can Be?
  17. Video Ads Can Appear On:
  18. TrueView Video Discovery Ads Run On:
  19. A Click On A Companion Banner:
  20. What’s The First Step When Determining The Right Video Solution For Your Campaign?
  21. If The Primary Goal For Your Video Campaign Is Influencing Consideration, What Are The KPIs You’d Look At?
  22. If The Primary Goal For Your Video Campaign Is Building Awareness, What Are The KPIs You’d Look At?
  23. Tom Has His Sights Set On This TrueView In-Stream Ad Launching His New Food Truck Company App. What Creative Element Encourages His Customers To Interact With The Ad And Actually Take Action?
  24. An Advertiser Is Charged For Viewing A TrueView Video Discovery Ad When Someone:
  25. Where Would A Call-To-Action (CTA) Overlay Show?
  26. Which Of These Formats Can Be Booked Cross-Screen (Mobile And Desktop)?
  27. If Your Client Wants To Pay Only When Someone Views An Ad, You Should Use:
  28. Which Devices Can An Advertiser Target With A Mobile Video Masthead?
  29. What Benefit Of Advertising With TrueView Best Serves A New Video Advertiser Hoping To Share His Niche Brand Story With Just The Right Audience?
  30. What Does Average View Frequency Measure?
  31. How Can An Advertiser Calculate The View Rate Of A Video Campaign?
  32. Cards Are A Great Way To Increase Engagement With Your Video Ad Or Brand. Where Do You Create Cards?
  33. True Or False: To Get Full Access To YouTube Analytics, You Need To Link Your Google Ads And YouTube Accounts.
  34. What’s The View Rate Of A Google Ads Campaign That Shows 10,000 Impressions, 900 Views, And 300 Clicks?
  35. With YouTube Analytics, You Can Track Metrics On:
  36. If Someone Clicks A TrueView Video Discovery Ad Thumbnail, Where Do They Land?
  37. Video Advertising On YouTube Lets You:
  38. Video Ads Can Run On:
  39. Call-To-Action (CTA) Overlays Are Compatible With:
  40. _______ Is Used To Measure Video Campaigns.
  41. Which Targeting Methods Can Be Used With TrueView Ads?
  42. _________ Are Optional, Clickable Thumbnail Images That Accompanies TrueView In-Stream Ad.
  43. People Are Added To An Advertiser’s Video Remarketing List When They:
  44. TrueView In-Stream Ads Can Appear On:
  45. TrueView In-Stream Ads And Video Discovery Ads Appear, Respectively:
  46. If An Advertiser Adds Affinity Audiences And Topics To The Same Targeting Group, A TrueView Ad Will Show:
  47. Sebastien Wants To Get A Good Read On How His Users Are Interacting With His Videos Across Different Geographies Of His Target Demographic. For Example, It Would Be Helpful To Know What Calls-To-Action Are Driving Higher Clickthrough Rates. In Which Report Of YouTube Analytics Would He Be Able To Access This Kind Of Data?
  48. Maria Wants To Make Sure And Share Her Video Ads When Her Target Audience Is Most Likely To View Them! When Setting Up Her TrueView Standard Video Campaign In Google Ads, What Setting Allows Her To Adjust These Parameters?
  49. Which Can’t Be Added To A TrueView Video?
  50. A Huge Fan Of Both In-Stream And Discovery Ads, What Advice Would You Share With Andreas Who Would Like To Set Up His Video Campaign In Google Ads?
  51. True Or False: YouTube Remarketing Lists Can Be Used With Standard Text And Display Ads.
  52. To Run A TrueView Video Ad, The Video Must Be Uploaded To:
  53. True Or False: IP Address Exclusion Is Not Available For TrueView Campaigns.
  54. Why Is Average View Frequency Important To Measure?
  55. Which Ad Format Gives Viewers The Choice Of Whether Or Not To Watch Your Ad, And Helps Drive Brand Consideration?
  56. Matias Is Thrilled About Including Video Remarketing In His Latest Campaign Strategy To Bolster Pre-Holiday Sales Of His Company’s New Toy Release. He Is Eager To Re-Engage With His Prior Customers Who Are Exploring His YouTube Content. What Benefit Of Video Remarketing Meets His Need?
  57. Which Can Be Done In YouTube Analytics?
  58. What Does Linking A Google Ads Account To A YouTube Account Let An Advertiser Do?
  59. With A Masthead Ad, An Advertiser Can Reserve:
  60. A TrueView Video Discovery Ad Needs To Be:
  61. Where On YouTube Can TrueView Video Discovery Ads Run?
  62. Linking A YouTube Channel To A Google Ads Account Lets You:
  63. When Is Someone Added To An Advertiser’s Video Remarketing List?
  64. What Is Masthead Billing Based On?
  65. _________ Ads Can Be Created And Managed Through Google Ads.
  66. What Are The Targeting Options For Mastheads?
  67. Video Campaign Up And Running, Check! Now How’s It Doing? Holly Has Just A Few Minutes To Pull Some Data Together On How Her Audience Is Responding To The Ads. In Particular, She Wants To Know How Well Her Ads Are Resonating — Whether Viewers Are Interacting With The Ads They See. What Metric Should She Investigate In Google Ads Reporting?
  68. Which Is The Best Tip For Optimizing A TrueView Video For Viewer Engagement?
  69. What Is A Key Difference Between Reservation Buying And Auction Buying?
  70. Which Should You Consider When Evaluating The Performance Of An Advertiser’s TrueView Campaign For Brand Awareness?
  71. What Do Earned Actions Measure?
  72. True Or False: More Than One YouTube Account Can Be Linked To A Google Ads Account.
  73. Video Remarketing Is A Way To Optimize:
  74. True Or False: Advertisers Can Set Bids Per Ad Format
  75. In Looking At Her Performance Data, Mia Recognizes Her Video Ads Aren’t Driving Traffic To Her Website As Well As She Had Hoped. In Particular The Clickthrough Rates (CTR) Are Low. What Could She Do To Increase The CTR Over Time?
  76. How Are Rich Media Ads Different From Other Ad Formats?
  77. Which Ad Rotation Option Can’t Be Used For Video Campaigns?
  78. You Can See Average Video-View Duration Metrics In:
  79. TrueView Video Campaigns Can Include:
  80. Jared Would Like To Use Video Remarketing To Re-Engage His Current YouTube Audience With A New Product Release. What’s The Critical First Step He Needs To Take Within Google Ads To Start A Video Remarketing Campaign?
  81. The Standard Companion Banner Size For TrueView In-Stream Ads On YouTube Is:
  82. The Most Effective Way To Control The Number Of Times Someone Sees An Ad Is By:
  83. True Or False: Advertisers Have To Implement A Code To Use The Remarketing Feature On A Video Campaign.
  84. What Is Google’s Programmatic Buying Platform?
  85. What Can You Use To Connect With People Based On Their Purchase Intent?
  86. The Best Way To Reserve An Ad Is To:
  87. Which Targeting Option Allows You To Re-Engage With People Who Visited Your Site By Serving Them Ads Containing The Products They Viewed On Their Visit?
  88. An Advertiser Can Use A Remarketing Tag To Target People Who’ve:
  89. You Work For An Advertiser Or Agency With An Upfront Deal. What Is The Best Way To Reserve Google Preferred Inventory?
  90. TrueView Video Ads Can Be Especially Effective For Driving What Goals?
  91. ________ Targeting Lets Advertisers Place Ads On Specific Websites, YouTube Videos, And YouTube Partner Channels With TrueView Ads.
  92. Video Campaigns Can Help Advertisers Optimize For:
  93. These People Are Redefining What It Means To Be A Celebrity By Being Approachable, Conversational, And Authentic To Millions Of Dedicated Followers. They Can Activate Millions Of Fans With A Click Of The “Publish” Button — And Some Are Sharing The Spotlight With Brands.
  94. The Initial Remarketing List Size For Video Campaigns Includes Users From The Past:
  95. What’s Needed For An Advertiser To Set Up A Video Ad Campaign?
  96. How Can An Advertiser Set Up Google Ads Conversion Tracking For A TrueView In-Stream Ad Campaign?
  97. An Advertiser Wants To Know If Shopping Ads Will Appear On YouTube. What Should You Tell Her?
  98. On Mobile Alone, What Platform Reaches More 18- To 49-Year-Olds Than Any Broadcast Or Cable TV Network?
  99. Yoko Wants To Re-Engage Prior Customers Who’ve Visited Her YouTube Channel But Haven’t Downloaded The Shopping App. What Can She Identify To Make A Video Remarketing List?
  100. Your Manager Wants To Know How Google Can Help Your Brand Get In Front Of Mobile Users. What Might You Say?
  101. A Viewer Can Skip Watching A TrueView In-Stream Ad After:
  102. If Your Client Wants A Specific Reach For A Specific Price On YouTube, You Should Use:
  103. What’s An Example Of A Managed Placement For A TrueView In-Stream Ad?
  104. Which Of These Can Be Created To Run On The Display Network?
  105. How Can You Launch Google Preferred And/Or Mastheads Ads?
  106. John Launched A New Line Of Men’s Shoes On His Fashion Website, And He Wants To Build Awareness About The Launch. Which Targeting Option Should He Use?
  107. Which Of These Remarketing Lists Can Be Used For A Video Campaign?
  108. A TrueView In-Stream Ad View Is Counted When A Viewer:
  109. TrueView Video Discovery Ads Can Run On:
  110. In His TrueView Discovery Ad, Amir Wants To Invite People To Click To Watch His YouTube Video About A DIY Home Improvement Project. What Call To Action Language Gives Learners A Reason To Take Action?
  111. You’re An Agency That Needs To Know The Technical Specifications To Build And Implement Your Upcoming Video Campaign. Where Can You Go To Find Out How Each Ad Format Works, Creative Submission Timelines, Technical Specifications, Reporting, And Third-Party Tracking Capabilities?
  112. What’s The Difference Between Cost-Per-Click (CPC) Bidding And Cost-Per-View (CPV) Bidding?
  113. Mavi Wants To Do A Collaboration With A YouTube Star In Which She Includes Her Brand’s Message In The Creator’s Video. What Type Of Collaboration Does This Describe?
  114. True Or False: Video Ads May Appear In Videos Marked “Private” On YouTube.
  115. You Want To Plan YouTube Media In Terms Of Reach And Frequency, Talk In Terms Of GRPs And Cost Per Points. What Google Measurement Solution Will You Use?
  116. True Or False: You Can Use Contextual Targeting With Videos.
  117. What Does Digital Media Offer That TV Advertising Does Not?
  118. A Running Shoe Company Wants To Reach “Avid Marathon Runners” Instead Of Just “Sports Fans”. Which Targeting Method Should This Advertiser Use?
  119. What Are Best Practices For Creating A TrueView In-Stream Ad?
  120. Your Agency Wants To Run An Ad Campaign That Reaches Audiences That Are Hard To Find On TV, Impacts Customers With Engaging Formats, And Allows Your Team To Measure And Optimize Their Campaigns In Near Real Time. Where Can You Advertise To Accomplish All Three Of These Objectives?
  121. Using A Variety Of Google Tools, Jose Was Able To Glean Insight Into Jean Preferences For The Area Of Chicago In Which His New Store Is Opening. However, He Has Plans To Expand Nationally! What Google Tool Could He Use To Get Insight Into Trends And Popularity Of Products Across The U.S.?
  122. For Her Latest TrueView In-Stream Ad, Jacquline’s Primary Goal Is To Get Her Brand Noticed With The 18-25 Year-Old Set. What Could She Incorporate In Her Video To Help Humanize Her Brand?