Bing Ads Certification Answers 2019 – Bing Ads Accredited Professional Exam Answers

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Bing Ads Accredited Professional Exam Answers | Bing Ads Certification Answers 2019

  1. Which Potential Statuses Are Available For Review In The Tracking Status Column Under UET Tags In Conversion Tracking?
  2. A Tracking Tag (UET Tag) Is Designed To Help Advertisers Retarget Their Audience For Which Purpose?
  3. The Opportunities Page Helps You Use Specific And Personalized Steps To Help Optimize Performance, Listed In Order Of Estimated Impact. True Or False?
  4. A Product Target Tells Bing Ads What Products You Want To Trigger Your Product Ad. You Can Select All Products In Your Catalog Or Narrow It Down By Which Characteristics?
  5. When You Create A Shopping Campaign, You Can Use Product Filters To Choose What The Campaign Will Target. True Or False?
  6. From Which Tab Can You Access Your Online Billing Statement?
  7. In Bing Ads Keyword Planner, You Can Get Detailed Estimates For Your Ad Groups By Entering The Bid And Daily Budget. True Or False?
  8. What Option Will Ensure/Increase The Chances That Your Ad Is Approved?
  9. Custom Parameters 1, 2 And 3 Provide The Same End Value For All Keywords. True Or False?
  10. What Happens If You Have Param 1 In Your Ad, But There Is No Corresponding Value At The Keyword Level?
  11. The Summary Grid Displays Icons That Alert You To Errors Or Unsynchronized Offline Changes.
  12. You Want To Calculate The Absolute Change And Percentage Change In Performance Metrics. Which Should You Use?
  13. Which UET Setting Allows You To Count Each Conversion/Each User Who Converted?
  14. What Is The First Step In Creating Your Store In The Bing Merchant Center?
  15. If You Set Up Multiple Bid Modifiers, More Than One Of Your Target Criterion Is Met, And Your Ad Is Clicked, You Pay For Each Of The Bid Adjustments That Match.
  16. You Want To Run Your Report On A Regular Basis. Which Option Gives You This Capability?
  17. When Implementing Conversion Tracking, What Is The First Step?
  18. Conversion Tracking Provides Data About Visitors Who Click Your Ad, And Then Continue To Complete A Desired Action (Conversion). True Or False?
  19. As A Bing Ads Customer, You Want To Run A Very Short Seasonal Campaign. You Configure The Campaign To Run The Last 10 Days In November. You’re Willing To Spend A Maximum Of $5,000 On This Campaign For The Month. What Amount Should You Enter In The Campaign Budget Field When Using The Daily Standard Option?
  20. How Do Incremental Bids Affect The Display Of Your Ad?
  21. How Can You Overwrite Your Offline Changes With What You Have Online?
  22. Which Attributes Can You Use To Choose Which Products You Want To Include In A Product Group?
  23. The Most Important Feature Of Sitelink Extensions (Including Enhanced Sitelinks) Is: (Duplicate Question 2)
  24. On Which Page Can You Check If You R Ad Is Appearing Or Not And If Not, Why?
  25. Which Is Not A Part Of A Product Ad?
  26. Coho Winery Wants Their Ad To Display For The Keyword “White Wines” When A Customer’s Search Query Is Either “White Wines” Or “Buy Wines White.” Which Keyword Match Option Should They Select?
  27. Which One Of The Following Is Not A Report In Bing Ads?
  28. Which Of The Following Examples Of Automated Rules Can You Create In Your Account?
  29. Which Visitor Behavior Is Considered A Conversion? (Select Two)
  30. What Is The First Step To Get Started Using Product Ads?
  31. Sitelink Extensions Can Be Associated At Either The Campaign Or Ad Group Level. True Or False?
  32. When You Use Any Dynamic Text, Such As {Keyword}, You Must Make Sure You Don’t End Up With Ads That Exceed The Following Character Limits:
  33. If You Wanted To Better Understand How Your Customers Are Clicking Through Your Website, Which Bing Ads Functionality Would You Use?
  34. When You Use The Keyword Research & Account Buttons To Build Or Expand Keywords Lists, Newly Generated Keyword Lists Also Provide Additional Data. Which Of The Following Data Is Included? (Select Two)
  35. What Bing Ads Feature Allows You To Schedule Changes To Your Campaigns Ahead Of Time?
  36. What Is The Billing Threshold?
  37. The Multiple Changes Wizard Helps You Create Which Of The Following:
  38. You Can Import Existing Campaigns From Other Online Search Engines. True Or False?
  39. From The Bing Ads Editor Page, Which Menu Tab Do You Click To Sync Bing Ads With Bing Ads Editor?
  40. Campaign Priority Will Prioritize Which Campaign To Run When Multiple Campaigns Advertise The Same Product. True Or False?
  41. Unified Device Targeting Combines PCs, Laptops, Mobile Devices And Tablets Into One Category. How Do You Optimize Your Bid For Tablets?
  42. Which Of The Following Statements Describes Inline Editorial Feedback During Ad Creation?
  43. Which Type Of Customer Conversion Is Tracked By Universal Event Tracking (UET)?
  44. What Is The Best Way To Learn How Many Clicks Bing Ads Has Identified As Low Quality?
  45. Adventure Works Chooses The Daily Accelerated Budget Option. On The Day Of A Promotion Sale, There Is An Unexpected Increase In Clicks And The Daily Budget Is Reached By Noon. What Happens?
  46. Tablet Investment Can Be Controlled By Bid Modifiers Of: (Select 2)
  47. What Bing Ads Feature Allows You To Specify How Closely A Customer’s Search Query Must Match Your Keyword Before Your Ad Is Displayed?
  48. Which Of The Following Does Not Affect Your Ad’s Rank?
  49. Which Of The Following Examples Of Automated Rules Can You Create In Your Account?
  50. Coho Winery Wants Their Ad To Display For The Keyword “Cabernet Sauvignon” Only When A Customer’s Search Query Matches Their Keyword Exactly, Including Some Close Variants, With No Extra Words. Which Keyword Match Option Should They Select?
  51. An Online Clothing Store Sells Clothing Exclusively To Young Women. What Are The Best Targeting Options For This Advertiser?
  52. Which Of The Three Elements In The Bing Ads Quality Score Formula Should You Use To Determine The Best Ways To Optimize Your Ads?
  53. How Do Your Keyword Bids And Your Daily Budget Work Together?
  54. A Visitor To The Baldwin Museum Of Science Website Signs Up To Receive Its Newsletter. What Is This Customer Action Called?
  55. What Do You Call Words Or Phrases That Trigger Ads When They Match A Customer’s Search Query?
  56. From Where Can You Export Data In Bing Ads Editor?
  57. What Kinds Of Error Types Are Indicated By A Red Circle With An Exclamation Point (”!”) In The Summary Grid?
  58. What Is The Main Benefit Of Syndication?
  59. With Search Advertising, What Happens When A Customer Clicks Your Ad? (Select Two)
  60. Each Campaign You Create Will Have Its Own ___________.
  61. You Want To Determine Which Ads Lead To Clicks And Conversions, And Which Are Not Performing. Which Type Of Report Should You Select?
  62. Bing Ads Multi-User Access Lets You Use One Username To Access Multiple Customer Shells. True Or False?
  63. Which Of The Following Ideas Should You Consider Implementing When Writing Your Ad
  64. Which Bing Ads Resources Should You Use To Help You Optimize Your Performance?
  65. Bing Shopping Supports The Use Of Google Data Feeds For Catalog Feed Files. True Or False?
  66. What Is A Keyword Bid?
  67. Which Exclusions Are Permitted At The Campaign Level To Keep Your Ad From Displaying?
  68. Which Of The Following Will Help You Evaluate The Effectiveness Of Your Campaigns?
  69. What Keyword-Specific Metrics Might You Use To Tailor Your Bid Strategy Based On The Price Of Your Products Or Services?
  70. Automated Rules Can Only Be Applied At The Campaign Level. True Or False?
  71. To Optimize Your Product Feeds No Matter The Priority Or Filter, You Must Make Sure To Take The Following Actions: (Select Two)
  72. Keyword Research Templates Are Available In The Template Pane, But They Do Not Incorporate Excel Features. True Of False?
  73. Your Ad Has A High Number Of Impressions, But A Low Click-Through Rate. Which Of The Following Might Help Increase Your Click-Through Rate?
  74. Trey Research Sells Vegetable Seeds And Does Not Want Its Ad To Display When A Customer Searches For Flower Seeds. To Avoid Displaying An Ad When A Customer Searches For Flower Seeds, Which Bing Ads Option Should They Select?
  75. Looking At Traffic History Is One Way To Improve Your Bidding Strategy. True Or False?
  76. A Tracking Tag (UET Tag) Is Designed To Help Advertisers Target Their Audience For Which Purpose?
  77. You Can Adjust Your Bidding So Budgets Will Go Toward The Best Performing Devices And Ads.
  78. Bing Ads Includes Robust Research And Reporting Tools To Help You Identify Potential Areas For Campaign Improvement. What Is It Called When You Improve Your Campaign Based On The Results Of These Tools?
  79. Device Investment (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Of: (Select 2)
  80. Which Item Is Not A Possible Campaign Exclusion?
  81. For Locations To Display In Location Extensions, They Must Be Within How Many Miles Of User?
  82. You Can Find Your PPC Quality Scores In Your Performance Reports And In Your Keywords List. True Or False?
  83. Your Ad Will Be Approved If You Comply With Bing Ads Policies For The United States, Regardless Of The Market In Which The Ad Is Being Displayed.
  84. For What Does Bing Ads Charge You?
  85. Which Bing Ads Feature Can Help You Analyze Your Ad Campaign Performance?
  86. On Which Page Can You Check If Your Ad Is Appearing Or Not?
  87. A Custom Audience Is A Type Of Remarketing List. What Is NOT Required To Set This Up?
  88. The Keyword Research Feature Can Help You:
  89. What Happens If Your Account Reaches Its Credit Limit?
  90. You Can Focus A Campaign Or Ad Group On Potential Customers Who Meet Which Specific Criteria? (Select 2)
  91. An Expanded Text Ad Contains Three Fundamental Visual Elements: The Ad Title, The Display URL, And The Ad Text. True Or False?
  92. Which Delivery Status Indicates An Ad Group That Has Passed Its End Date?
  93. If You Are Unable To Find Your Ad In The Bing Network Results Pages, Why Should You First Examine The Impressions Column In The Bing Ads Data Summary Tables?
  94. Although The Ad Preview And Diagnostics Tool Is A Powerful And Useful Tool, You Should Use It Sparingly Because It Directly Affects Your Campaign Results And Budget.
  95. Which Of The Following Factors Could Impact The Performance And Delivery Of Your Ad?
  96. With Bing Ads, You Can Export Which Kinds Of Campaigns?
  97. From Which Bing Ads Editor Pane Can You Bulk-Edit All Of The Items Selected In The Summary Grid?
  98. You Run A Pizza Delivery Service In The Greater New York Area, Delivering To Brooklyn, The Bronx, And Queens. How Would You Target The Ads To Optimize Your Campaign?
  99. You Can Configure The Manager Pane To Provide Either Tabs Or A Drop-Down List For Selecting The Type Of Item That You Want To View. True Or False?
  100. Synchronization Operations Are Only Applied To The Accounts And Campaigns You’ve Downloaded To The Bing Ads Editor. True Or False?
  101. If Your Ad Rank Is Low Even Though Your Click-Through Rate Is High, What Should You Do To Improve Your Campaign?
  102. You Want To Improve The Relevance Of Your Ad And Landing Page. First, You Include Dynamic Text In Your Ad. What Else Can You Do?
  103. You Can Import Google Campaigns Directly Into Bing Ads Using Your Google AdWords Credentials. True Or False?
  104. You Can Import Existing Campaigns From Other Online Search Engines, Like Google. True Or False?
  105. For Whom Might You Create A Remarketing List?
  106. Which Of The Following Might Generate Invalid Clicks? (Select Two)
  107. Remarketing In Paid Search Lets You Target Ads To People Who Have Interacted With Your Site Before. True Or False?
  108. When You Target By Time Of Day, Which Time Zone Does Bing Ads Use?
  109. Why Is It Important To Choose The Right Keywords? (Select Two)
  110. Bing Ads Keyword Planner Allows You To Search For New Keywords Using A Phrase, Website, Or Category. From Which Bing Ads Tabs Can You Access Keyword Planner?
  111. Alpine Ski House Is Promoting Weekend Getaways For Retired Couples Who Live Near Denver. What Are The Best Targeting Options For This Customer?
  112. Bing Ads Supplies The Curated List Of Potential Customers For In-Market Audiences. True Or False?
  113. Which Components Are Not Required For A Bing Ads Expanded Text Ad?
  114. You Can Create A New Campaign By Copying An Existing Campaign From One Account To Another. True Or False?
  115. Bing Ads Editor Allows You To Work And Make Changes Offline And Online. True Or False?
  116. Keywords Can Be Analyzed By What Factors?
  117. The Negative Keywords Conflicts Report Provides Useful Information About How Negative Keywords May Be Reducing Campaign Effectiveness. This Report Returns Which Of The Following Information? (Select Two)
  118. You Can Set Default Keyword Bids At What Level?
  119. Best Practices For Using Automated Rules Include The Following: (Select 2)
  120. Multiple Ad Groups Are Allowed In Campaigns.
  121. Which Of The Following Audiences Can You Define With Remarketing Lists?
  122. How Do Bid Adjustments (Modifiers) Affect The Display Of Your Ad?
  123. What Are Two Ways To Import A File? (Select Two)
  124. Before You Create Product Ads In A Shopping Campaign, You Must First Do What?
  125. You Can Target Your Ads Using Which Of The Four Audience Variables?
  126. It Is Possible To Bulk Edit And Manage Multiple Accounts Using A Mac. True Or False?
  127. How Many Managing Customers Can You Grant Access For On Your Account? (And Likewise Remove?) Remove?)
  128. In Bing Ads, Which Customer Actions Are Considered Conversions? (Select Three)
  129. If All Three Components Of Quality Score Are Combined To Be Above Average, Most Likely Your Score Will Be 7 Or Above. True Or False?
  130. Search Syndication And Distribution Is When A Search Engine Provides Its Services To A Third-Party In Need Of Search Capabilities For Their Digital Properties. True Or False?
  131. You Want To Track Your Search Advertising Budget And Spend. Which Report Group Should You Select?
  132. If You Set A Daily Accelerated Budget Too Low For The Traffic Generated By Your Keywords, What Might Happen?
  133. Which Ad Extension Report Allows You To Track How Your Business Attracts Customers Across PCs, Tablets And Mobile Devices?
  134. With Pay-Per-Click Search Advertising, When Are You Charged?
  135. Which Feature Should You Use To Create A Custom Filter That Shows Items With Different Attributes?
  136. Which Delivery Status Is Given To Ads Or Keywords That Violate The Bing Ads Policies?
  137. What Are The Benefits Of Having An Upgraded URL?
  138. What Needs To Happen Before You Import Your Custom Audiences Into Bing Ads For Search Remarketing?
  139. With Dynamic Search Ads, You No Longer Have To Do The Following: (Select 2)
  140. What Is The Main Advantage Of Using Dynamic Text In Your Ads?
  141. How Many Tags Must You Place On Your Site To Track Multiple Campaigns?
  142. How Would You Focus On A More Specific Audience For A Given Ad Group Or Campaign?
  143. When Using Dynamic Search Ads, What Happens After You Create Specific Ad Text For Your Relevant Targets?
  144. Universal Event Tracking (UET) Is A Mechanism For Advertisers To Do What?
  145. Exclusions You Set At The Campaign Level Will Cascade Down To All Of The Ads In Your Campaign. True Or False?
  146. What Is The Best Way To Learn How Many Clicks Bing Ads Has Identified As Low Quality?
  147. In Addition To Microsoft Office Excel Template (.Xls), What Other File Format Can Be Used To Import A Keyword List Into Bing Ads?
  148. Which Sitelink Extensions Will Help Boost Ad Performance By Highlighting Products And Services?
  149. The Most Important Feature Of Sitelink Extensions (Including Enhanced Sitelinks) Is: (Duplicate Question 1)
  150. Which Of The Following Can You Customize In Bing Ads Editor?
  151. Which Column In The Bing Ads Data Summary Table Tells You The Pre- And Post-Auction Delivery Status Of Your Campaign?
  152. You Should Investigate Which Of The Following To Uncover The Cause Of Increased Click Volume (Traffic)?
  153. What Is The First Step In Getting A Bid Estimation For Keywords?
  154. Bing Ads Categorizes Clicks In Three Different Ways. For Which Kind Is Your Campaign Billed?
  155. With The Bing Ads Intelligence Tool, You Can Get Insights On Searches By User Location And/Or Demographic. True Or False?
  156. A Broad Match Modifier Tells Bing Ads That A Specific Word Or Words Must Not Be Present In Order For Your Ad To Display. True Or False?